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Avigilon’s CCTV Manifesto

July 20, 2013

AVIGILONWh-wh-wh? Hold on a minute. Avigilon’s what??

I’m certainly not the first person to get irate about Avigilon’s marketing tactics, and I probably won’t be the last – especially if they keep on putting out this sort of bullshit. A manufacturer (whose primary responsibility to its stakeholders is to sell more of the stuff they make) putting out a “manifesto” to tell its customers they should be better people? Come on!

So, if they’re really that keen on making sure people are doing “good things” with CCTV instead of “bad things”, surely they should be refusing to sell their products to installers who do not follow a set of ethical guidelines. Do they do that? No. So it’s disingenuous.

Six point plan? Please! Look. There’s been a perfectly good guideline for the planning and implementation of CCTV that covers all six of their points and a lot more besides, published by the UK Home Office in one form or another since 1994. You can download it from here. Now THAT’s a proper document, not a stupid marketing-driven sound-bite session.

With such sources of statistics and information as infallible and unbiased as The Daily Mail, The Evening Standard and Avigilon themselves, this is horrible attempt at self-righteousness from a company who has reasonable products, and should be concentrating on promoting them competitively so that those people who really are in the business of providing solutions can do so without having poorly informed end-users making decisions based on sensationalized nonsense.

This trend sees 72% of consumers stating they would feel more secure if standard CCTV systems on Britain’s streets were replaced with HD CCTV, with 41% attributing the feeling of safety to the fact security forces can use the footage if anything were to happen.

These nonsensical and clearly made-up statistics come from where? Avigilon, of course. They honestly asked a representative body of the British public “do you think 1920 x 1080 resolution makes you feel more safe than 704 x 576 ?” Rubbish.

Yet again Avigilon use fake images to make incorrect comparisons between analogue images and HD images in support of the argument to switch to IP. They seem to do this repeatedly in their marketing collateral without any hesitation and without making any qualification on the information.

Avigilon, why do you insist on doing this? If you think your moral duty is to change the way things are done in the industry then you should be doing that by lobbying legislators and by working with end-user groups to get better standards of specification and requirement capture (all of which are already covered in the Home Office Document I refer to above), not by putting out this sort of tripe.


From → Industry Stuff

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